The popularity of spoof books have seen WHSmith’s profits rise, alongside their continuous opening of travel stores.
Whilst people begin to realise that the paperback still outsells the e-book format, one of the best selling books around are those that are published to make people smile.
Books such as ‘The Ladybird Book of the Hipster’ and Enid Blyton parody ‘Five on Brexit Island’ have seen WHSmith’s half year profits raised by 4pc.
Last year, WHSmith saw sales increase on their paperbacks when the trend for adult colouring books really took off. Many adults wanted to take part in the craze, which saw people colouring images of their favourite books and TV programmes, such as Harry Potter.
The adult versions of the ‘Ladybird book of…’ includes stories such as ‘The Hangover’, ‘The Mid-Life Crisis’ and ‘Five Give up the Booze’.