Spoof Books Prove Popular at WHSmith

The popularity of spoof books have seen WHSmith’s profits rise, alongside their continuous opening of travel stores.

Whilst people begin to realise that the paperback still outsells the e-book format, one of the best selling books around are those that are published to make people smile.

Books such as ‘The Ladybird Book of the Hipster’ and Enid Blyton parody ‘Five on Brexit Island’ have seen WHSmith’s half year profits raised by 4pc.

Last year, WHSmith saw sales increase on their paperbacks when the trend for adult colouring books really took off. Many adults wanted to take part in the craze, which saw people colouring images of their favourite books and TV programmes, such as Harry Potter.

The adult versions of the ‘Ladybird book of…’ includes stories such as ‘The Hangover’, ‘The Mid-Life Crisis’ and ‘Five Give up the Booze’.



Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Create a free website or blog at WordPress.com.

Up ↑

%d bloggers like this: